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Artificial Intelligence for Business by Wharton

Introduction

Artificial Intelligence (AI) has become a transformative force in the business world, revolutionizing the way companies operate and make decisions. As AI continues to evolve, it is essential for business professionals to stay ahead of the curve and understand how to leverage this technology to drive growth and success. The Wharton School’s Artificial Intelligence for Business course is designed to provide learners with the knowledge and skills needed to harness the power of AI and make informed decisions in the rapidly changing business landscape.

Course Overview

The Artificial Intelligence for Business course is a comprehensive online program that covers the fundamentals of AI, Machine Learning, and Big Data. The course is designed to provide learners with a foundational understanding of AI and its applications in various business contexts. Through a series of modules, learners will explore the different types and methods of Machine Learning, as well as the ethics and risks associated with AI in business management.

Key Topics Covered

The course covers a range of key topics, including:

  • Big Data Overview: Learners will gain an understanding of the origins and importance of Big Data, as well as the most useful approaches to Big Data analysis.
  • Artificial Intelligence and Machine Learning: The course will delve deeper into the fundamentals of AI and Machine Learning, covering the history of AI, the different types of Machine Learning, and specific Machine Learning methods such as logistic regression, decision trees, and neural networks.
  • Real-World Applications: Learners will explore real-world examples of Machine Learning in different business contexts, including personalization on the web, financial applications, and autonomous vehicles.
  • Ethics and Risks: The course will examine the ethics and risks associated with AI in business management, including the social risks AI presents for firms and how to design governance frameworks for proper implementation.

Target Audience

The Artificial Intelligence for Business course is designed for a wide range of professionals, including:

  • Technology-Oriented Professionals: Those with a background in technology, data analysis, or software development will benefit from the course’s in-depth exploration of AI and Machine Learning.
  • Online Marketers: Marketers looking to leverage AI and Machine Learning for personalization and targeted marketing will find the course’s coverage of these topics invaluable.
  • Statisticians: Statisticians seeking to apply their skills in a business context will appreciate the course’s focus on data analysis and Machine Learning.
  • Automation Innovators: Professionals working in automation and innovation will benefit from the course’s exploration of AI and Machine Learning in various business contexts.

Instructors

The course is taught by Kartik Hosanagar, the John C. Hower Professor of Technology and Digital Business at The Wharton School of the University of Pennsylvania. Professor Hosanagar’s research focuses on the digital economy, particularly the impact of analytics and algorithms on consumers and society, Internet media, Internet marketing, and e-commerce.

Course Structure

The course is structured into four modules, each covering a specific aspect of AI and its applications in business:

  • Module 1: Big Data Overview: Learners will gain an understanding of the origins and importance of Big Data, as well as the most useful approaches to Big Data analysis.
  • Module 2: Artificial Intelligence and Machine Learning: The course will delve deeper into the fundamentals of AI and Machine Learning, covering the history of AI, the different types of Machine Learning, and specific Machine Learning methods.
  • Module3: Real-World Applications: Learners will explore real-world examples of Machine Learning in different business contexts, including personalization on the web, financial applications, and autonomous vehicles.
  • Module 4: Ethics and Risks: The course will examine the ethics and risks associated with AI in business management, including the social risks AI presents for firms and how to design governance frameworks for proper implementation.

Conclusion

The Wharton School’s Artificial Intelligence for Business course provides learners with a comprehensive understanding of AI and its applications in various business contexts. Through its in-depth exploration of AI, Machine Learning, and Big Data, the course equips learners with the knowledge and skills needed to harness the power of AI. And make informed decisions in the rapidly changing business landscape. Whether you are a technology-oriented professional, online marketer, statistician, automation innovator, or simply looking to stay ahead of the curve. This course is an essential tool for anyone seeking to leverage AI in their business.

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